100% of this video is CGI

Silestone -- 'Above Everything Else' from Alex Roman on Vimeo.

Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music
Spot TV 60"

LINK: Vimeo

The value of each viewer/user/customer is NOT THE SAME!

After meeting with more and more marketing agencies it has become clear to me that people don’t understand a internet user, one that uses tools to spread their passions and interests, they are VERY different then a TV watcher that takes in the content and goes to sleep! All consumers are not equal and the quicker Brands understand that and use this nugget they will be able to distance themselves from their competition. LINK