See-Through Tractor Trailer

The innovative designs by Russian advertising and design firm Art Lebedev have been previously featured on Neatorama, including a pessimistic piggy bank, a spreadsheet grill, a Tetris magnet set, an ice tray that spells out the word “eternity”, a clock that spells out the time, a Batman clothespin, a clock built into a whiteboard, and a piggy bank shaped like a gravity bomb. Their latest advertising gimmick, intended to encourage safe driving, is a see-through tractor trailer. A camera on the front of the truck captures what’s going on ahead and projects it on a screen on the back of the trailer. It’s called “Transparentius.”

Official Website, Via: DVICE, Via: Neatorama