See-Through Tractor Trailer

The innovative designs by Russian advertising and design firm Art Lebedev have been previously featured on Neatorama, including a pessimistic piggy bank, a spreadsheet grill, a Tetris magnet set, an ice tray that spells out the word “eternity”, a clock that spells out the time, a Batman clothespin, a clock built into a whiteboard, and a piggy bank shaped like a gravity bomb. Their latest advertising gimmick, intended to encourage safe driving, is a see-through tractor trailer. A camera on the front of the truck captures what’s going on ahead and projects it on a screen on the back of the trailer. It’s called “Transparentius.”

Official Website, Via: DVICE, Via: Neatorama

Clever See-Through Kayak and Canoe Designs

The canoes are great but the kayaks are even better: they are light-weight, easy-to-collapse and therefore not only entertaining in the water but highly manageable on the shore compared to their conventional and opaque counterparts.

LINK, Via: Neatorama

Calgary Tower See-Through Floor

The Calgary Tower in Calgary, Alberta, Canada installed a clear, see-through glass floor! It’s 525 feet (190 meters) over the city and kinda freaky. LINK